KSY Marketing is a reputable architectural hardware provider that strives to provide only the highest quality product offerings.
With more than 20 years of experience in the industry, KSY Marketing has a gained a strong reputation in the minds of 1st gen contractors. When the founder's daughter entered the business, she realised that there is a need to rebrand the company to keep it relevant in today's market which comprises mainly of 2nd and 3rd gen contractors.
The resulting identity is a modern symbol constructed with a single line that represents a door within a space, which aims to communicate the nature of the business. The wordmark on the other hand, contrasted the symbol with a more conventional touch using a serif typeface to convey a sense of heritage for their long service in the industry.
Design Agency: Firefish Branding
Involvement: Project Management, Brand Design, Web Design
