Functional Fitness is a sports equipment retailer that emphasises on functional trainings to enhance everyday living.
Aim to emulate day-to-day activities, functional fitness exercises train your muscles to work together dynamically. Being able to take place anywhere, in or out of gym, functional fitness is a flexible form of routine that could permutate from just a few pieces of equipments.
To communicate just that, the brand identity is constructed with modular rectangles. Each rectangle represents a piece of equipment and how it can be used to be part of a routine, showcasing the flexibility of constructing a routine with just a few pieces of modular units.
Design Agency: Firefish Branding
Involvement: Brand Design, Web eCommerce Design
